Operating a business in today’s society involves an effort in developing a brand experience. Companies sacrifice reputation to develop a false experience but all successful companies look the part.

The most important aspect of your business is the product and service but careful consideration should be tended to how the business is perceived. If your message is met with inconsistency, people will be unable to trust that the brand promise meets expectations.

To ensure the customer experience is consistent, it’s great to compare to successful brands such as Starbucks which provides one of the greatest brand experience. Another company is Apple that distinguishes between a brand experience and the typical yesterday…brand.

When it comes to your companies brand, your product or services, where does your business stand in these aspects.